I’m finding that an excellent way to quickly add value and content online is to use a professional blog. Blogs like this one are free, quick to post on and they automatically are picked up by Google and other search engines. If you link from your corporate site to your blog and vice/versa, it’s a good way to drive traffic to your corporate website.
Your blog site can be customized with a header and colors that compliment your corporate site (your web person can help you there), too.
A few tips:
Keep your professional and personal online presence separate: Never use your name on your personal sites. For instance, I have several personal websites and blogs for friends and family but I never use my real name or contact info there. Be sure to include your contact information and links on your professional blog, though!
Use your blog to talk about special details of projects that you normally don’t have the time to go into. Prospects will appreciate this information as will other developers…after all, the web is all about sharing information!
Link to your blog instead of using a “news” or “events” page on your corporate website. I find that clients and myself are much more likely to keep the information fresh with a blog. Even I get lazy and don’t feel like coding pages and sending them to the server (2 – 3 steps.) A 1-step process can save so much time!
Do talk about your latest projects on your blog.
This is a good place to share things your have read elsewhere online if it can provide value and insight for your clients/prospects/associates.
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Way to go Dawn! You are dynamite! Love to you, as always!
Comment by ziabaki May 26, 2008 @ 4:31 amDana