Internet marketing on a shoestring
Feeling a little frustrated trying to get good Internet coverage for your new business website? Confused about how to show up on Google and other search engines at all, let alone, rank competitively?
Market yourself and get quick Search Engine visibility using these simple methods and resources:
- Be sure to submit your site to the major search engines. Not sure which engines to focus on? The engines with the most web traffic are Google, MSN, Yahoo, Ask and AOL.
- List your business with Google Maps for more local, business traffic (for people searching for products and services in your geographic region.)
- Have a qualified, Internet professional access your website structure and content to be sure that there are not any barriers or issues preventing the search engines from “seeing” all of your content. (For instance, sites built in frames and navigation buttons in Flash can present big problems.)
- Be sure to use plenty of relevant key phrases your website content. This is the most important, powerful way to cultivate visibility. My examples: Oregon coast website design, Manzanita Internet marketing, Nehalem web site design, Oregon coast search engine optimization. Develop a set of the 10 most important phrases and use them as much as possible (without making your content too spammy.)
- Be sure to include links to your website and other materials in every, single posting, and online listing or comment that you create as well as in the signature at the end of all your email messages.
- Utilize free, social networking sites like Twitter, FaceBook, MySpace and create a free blog or two on WordPress with plenty of content, keywords and links to your main site. Offer valuable tips and info to visitors…not just a sales pitch, so they will read your posts and share them. All of these free sites get listed very fast on search engines…sometimes overnight.
- Post ads on sites like Craig’s List, Kijiji and list your business on open directory sites like the DMOZ. All offer free listings and rank high with search engines.
- If you have the budget for a few paid listings, do a quick Google search for your major key phrases, first. See what sites consistently rank well. If your competitor’s paid ads turn up in those rankings, consider buying ad space with the same site.
- Keep posting new updates to your blogs, MySpace, website and other sites. The search engines love fresh content! Perhaps even chronicle your marketing efforts and share your newfound wisdom and success with others. Oh, and be sure to include plenty of links and key phrases.
) - Keep a record of your rankings for main key phrases on Google and other search engines. Use this as a barometer of your progress.
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